Gimme

OVERVIEW

Gimme strive to make their period care products affordable and accessible to all women. They are committed to empowering women by creating products that enhance their period experience. Gimme believe that every woman should feel confident, comfortable, and in control during her period, empowering her to embrace her natural cycles.

SOLUTION

During the brand process, we wanted to create a sense of confidence and empowerment through the visual identity for women on their period. Using a bold colour palette of pink, red and purple to create a high sense of strength, femininity, and self-assurance. Contrast of bold and serif type faces were used for femininity and confidence. Symbolic elements to represent flow and journey to overall create a confident and empowering brand.

Branding
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