Hi, I’m Michelle, the founder and creative director behind Zest Creative Co.

With over a decade of experience working across branding and packaging for product led businesses, I partner with founders and teams who care deeply about how their brand shows up and where it’s going next. My background spans both studio and in house environments, giving me a practical understanding of what brands need to grow with confidence in competitive categories.

I believe great brands are built on clarity, not guesswork. The work we do at Zest looks beyond surface level aesthetics to understand what a brand stands for, why it matters, and how it needs to perform in the real world. From there, we build considered brand and packaging systems designed to last.

Zest was created for ambitious brands and the people behind them. The go getters, the category challengers, and the ones building something with intention.

If you’re ready to elevate your brand and want a thoughtful, strategic partner by your side, you can get in touch here.