Creative Direction & Branding
Get clear on your branding and business direction with our all-inclusive branding process. We’ll go beyond the stuff your customer sees to create cohesive branding, starting from the foundations of your business and working outwards. With your goals underpinning every step of the way, this package ensures your business is positioned correctly, targets the right customers and stands out from your competition.
Our strategic approach considers not just what you do, but why you do it, who you serve and where you’re headed on this journey. We’ll develop (or redevelop) your brand’s vision, brand personality, tone of voice, target audience, positioning and visual identity, giving you everything you need for a consistent look and feel across all elements of your brand.
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+ Logo | Master, secondary, brand mark, favicon/app icons.
+ Colour Palette | Primary and supporting colours.
+ Typography Styling | Hero font with supporting secondary and body fonts to use across all touch points of the business.
+ Supporting Graphics | Patterns, icons, illustrations and graphics to bring personality and flair to your business
+ Application Mockups | See how your brand will look across merchandise, collateral, packaging website and more.
+ Imagery Guide | Lifestyle and product styling reference.
+ Social Media Assets | Highlight cover icons, tile and reel templates for Instagram.
+ Stationary Items | Brochures, letter heads, business Cards, thank-you cards, mailer boxes and more.
+ Brand Kit | A detailed guide on on how to use all of your brand elements across your business along with your voice, copy kit and more.
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Project duration takes 5-7 Weeks.
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Branding packages start from $4K - 6.5K + GST
Payment plans available.
Our Signature Design Process
Pop the champers and get excited for what’s to come! Let’s get the show started with an in-depth branding & strategy questionnaire and Call. We will go through your Brand Audience, Goals, Values and more to unpack your business and vision to help us develop a show stopping brand identity.
1. Discover
Once we’re clear on the direction of your new branding, it’s time for us to get to work. While you keep the wheels turning in your biz, we’ll work behind the scenes to bring everything together. Since we’ve already done the groundwork, we’ll typically go pretty quiet during this stage (unless of course we need to clarify anything from you).
2. Design
Once we have finalised any minor revisions and your brand identity is complete, we’ll then provide you with all of your finalised assets in a beautiful brand kit. You’re then welcome to soak up the results of the best decision you’ve made for your business so far!