Design that cuts through the
noise and demands attention
Branding & Packaging for Product-Led Brands
For product-led FMCG, wellness and beauty brands ready to stand out and scale, we design brand identity and packaging systems built for the real world.
With clarity, strategy and commercial thinking, we help brands sharpen their positioning, show up with confidence, and compete in crowded categories.
No fluff. Just considered brand identity and packaging systems built for the real world.
Our latest projects
Sippy (Coming Soon)
Bemoody
Waxhouse
Shilus Vegetarian
What we do
Zest is a Brisbane-based branding and packaging studio working with product-led brands in health, wellness and lifestyle.
We blend strategy and creativity to build distinctive brand and packaging systems that cut through crowded categories and support long-term growth. Our approach is clear, considered and commercially minded, focused on impact, not excess.
Every brand we work with is different. That’s why we don’t rely on templates or trends. We craft brand identities that are as individual as the businesses behind them and built to last.
Branding
Strategy
Packaging
Naming
Visual Identity
Photography
Tone of Voice
Copywriting
What our clients have to say
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We engaged with Michelle at the start of this year to help us bring our rebrand vision to life. She is a fantastic designer and exceeded our expectations. If you are considering any design work for your brand, we recommend her 10 out of 10. Thank you for everything you have done for us so far, Michelle!
— Waxhouse Candle Co
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The Zest team were incredible to work with! They created the wrapper designs for a new range of nutritional bars & a re-brand for my business. Being very inexperienced in branding/ design myself, I struggled to articulate what I was wanting - however despite this, Shell somehow knew straight away and created the exact vibe/ style I had always envisioned.
— Flow Nutrition
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Eceptional creativity and professionalism! Working with Michelle from Zest Creatives has been a game-changer for our brand. Her innovative approach and keen understanding of our vision have resulted in branding that truly stands out in today's competitive landscape. From logo design to comprehensive brand strategy, every aspect of their work reflects their commitment to excellence. Highly recommend Zest Creatives for anyone seeking to elevate their brand identity!
— Isle Culture
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Michelle is an absolute superstar at what she does. We still don't know how we were so lucky to find a designer who has immaculate attention to detail and offers a refreshingly innovative vision and perspective. The creative process with Zest was seamless from start to finish and the branding that Michelle delivered to us not only aligned perfectly with our creative vision, but it completely exceeded our expectations!
— Sip
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Shell is an amazing designer who assisted me with a recent business rebrand in the health industry. I was blown away by her incredible talent and exceptional attention to detail. She went over and above every step of the way from design to implementation. For any health brands needing to level up their brand vision and design - Zest Creative Co is an absolute must! To Shell personally, I can't thank you enough for bringing the Core Clarity branding vision to life and for supporting me through the process!
— Core Clarity
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Communication: Shell was a great communicator with quick responses and the ability to understand what I was trying to convey in my brand even when I couldn't find the right words. Creativity: I was given two brand ideas that were each very different but both of them carried the message of my brand beautifully. I was concerned that branding would be difficult with a service business but Shell did a fantastic job.
— Nurse Co
Why Zest?
Because clarity wins in crowded categories.
Zest is built for product-led brands that need more than good-looking design. Every project is led by senior designers with deep experience in branding and packaging, ensuring each decision is strategically grounded, commercially considered, and designed to perform in the real world.
We don’t follow trends or rely on templates. From positioning and hierarchy through to how your brand shows up on shelf and online, every choice is made with purpose.
The result? Brands with clarity, confidence and consistency built to scale, not just launch.
LIKE A REFRESHING SUMMER BEVVIE, WE ARE HERE TO ADD SOME ZEST
LIKE A REFRESHING SUMMER BEVVIE, WE ARE HERE TO ADD SOME ZEST