Waxhouse are the OG Foodie Candle brand and came to us looking to shake things up and develop a re-brand that really spoke to their target audience and created a real sense of fun for their brand visuals. The Logo identity has a subtle welted max feel whilst still remaining modern and is housed around a flame hidden in the type.
Exploring how we can really make this stand-out on shelf we developed a range of fun icons and illustrations to bring the overall packaging to life and ooze fun and flavour.