Urban Baby
Overview
Urban Baby was first created nearly 20 years ago, being one of the first eCommerce stores for baby products. UrbanBaby modernised baby shopping, from traditional brick & mortar store, to eStore, with unique offering & fast dispatch services. Urban Baby came to Zest wanting to move past the generic feeling brand visuals and create something that really brought joy to their brand and parenthood.
Going against traditional baby brands that can be overly clinical or babyish with a goal to bring joy in the early parenting journey we developed a modern and practical feel for the brand visuals. Using soft shapes to create a playful tone and pastels for an approachable feel we have paired this with a bold type face that really holds the urban baby brand and create a modern and joyful feel.
Solution
