The Goods is a batch made chilli brand based in Melbourne Australia. They came to us wanting to stand out amongst the crowd and create a fun and vibrant brand targeting chilli food lovers. Looking to be stocked in their local IGA and other boutique groceries they were looking for brand development that created personality and really pop on shelf. During the brand process, we wanted to bring their visuals to life just like their chilli oil does with food. Through research and understanding their target audience, we identified that their audience wanted this too. Developing fun branding and packaging were the key to building a cult following for the brand.

We used a primary palette of pink and red to create a vibrant contrast and tie into the red Chilli Oil. We also created hand drawn icons and utilised a slab serif typeface to bring the overall personality together.