Based in Dubai, SIP serves health conscious individuals, time poor professionals, gym junkies and families alike. Drawing inspiration from the iconic ‘tastes’ of Dubai, they wanted to develop a range of premium, ready to blend frozen smoothies, that are filled with pure, clean ingredients which form the perfect base for delicious and nutritionally rich smoothies. During the brand process, we identified that in addition to wanting to help time poor consumers sustain and start healthy lifestyle habits, Sip wanted to bring fun, vibrance and sense of community to their brand. We wanted to draw inspiration from Dubai, fresh summer feels, palm trees and to encourage their audience to live a balanced healthy lifestyle. Our visual direction is vibrant and fun and tone of voice reflects the fun and relaxed personality that their audience will love.