The goal was to create a visual identity that resonated with their core values of trust, understanding, and growth. Through thoughtful design, I crafted a logo and brand elements that communicated both professionalism and warmth. The brand color palette, typography, and overall aesthetic were carefully chosen to evoke a sense of calm and support. This comprehensive approach helped position Pomelo Psychology as a welcoming, reliable partner for those seeking mental health care, while ensuring their brand felt approachable and grounded.