Nurse Co is a Brisbane based health/home care management service providing medication management, health coaching, specialised wound care, and continence care for the elderly and disabled. Nurse Co came to Zest Creative wanting to create a brand that felt friendly, trustworthy, professional and aligned with their core values. They wanted to avoid feeling overly clinical or medical feeling so we have used a pastel palette of soft lilac contrasted with a dark navy to ground the rest of the palette and bring together a friendly yet professional feel for the brand visuals.