Based in Auckland New Zealand, Indoor Tennis Club is the first Indoor here to elevate your game, no matter your skill level or schedule. ITC approached us with a vision to cultivate a refined brand identity that embodies lifestyle and wellness. To achieve this, we shifted from high-contrast colours to a more sophisticated palette featuring dark sage green, complemented by soft browns and beiges, evoking a sense of wellness and lifestyle appeal. The logo uses an expanded typeface, striking a balance between a sporty vibe and a gender-neutral aesthetic, reinforcing the club's lifestyle feel.