Core Clarity is an Occupational Health Therapy Business based in Melbourne, Australia. Their aim is to empower and equip their clients, giving them the resources and strategies they need to live a fulfilling life. They help by building up people’s strengths and breaking down barriers and providing a safe and supportive environment. During the Brand process, we identified that in addition to caring deeply about helping people achieve what they want out of life, Core Clarity wanted to bring a humanistic approach and non clinincal and dull feeling to their visuals. We wanted to position them as leaders in the space but allow the visuals to spark emotion, be bright and have a friendly yet professional tone.